SELLERS

SELLING A HOME: Take advantage of our low commission rates when selling your home!
-3.5% on a successful listing while sharing market median of 2% with buyer’s agent
-2.5% on a successful listing if Armstrong Realty also procures the buyer
-1.5% if a friend or neighbor purchases your home and they do not have an agent
-FLAT RATE* of $10,000 on home sales that exceed $670,000 (flat rate excludes buyer’s agent shared percentage)

SELLING LAND: Our rates remain very low, but there is no variable commission component.
-3.5% on a successful listing while sharing market median of 2% with buyer’s agent
-FLAT RATE* of $10,000 on land sales that exceed $670,000 (flat rate excludes buyer’s agent shared percentage)

NATIONWIDE LISTING VISIBILITY: A member of the Realtors Association of Northeast Wisconsin, all Armstrong Realty listings are included in the local & statewide Multiple Listing Service. They are also syndicated on the major nationwide websites including Zillow, Trulia, Realtor.com, and Redfin. In short, our listings are featured everywhere a typical homebuyer looks when conducting a home search.

QUALITY PHOTO & VIDEO: Armed with the latest Nikon Z-series mirrorless camera equipment, high-powered strobe flash, GoPro 11 stabilized video, and DJI Mavic 3 drone, Armstrong is able to include quality photo, video, drone, and Zillow 3D coverage with every listing. Pat Armstrong is a Zillow Certified Photographer and also an FAA-licensed Remote Pilot. With exception of only the most demanding jobs, all photography work is handled in-house, thus maximizing client savings.

FORTHRIGHT APPROACH: Do you find it odd that so many listings feature a price that ends in a series of 9’s (i.e. $399,900)? The qualified buyer that you are seeking will not be fooled. Additionally, sellers place themselves at a handicap in this scheme because a buyer searching for $400,000 and above will never see the $399,900 listing. In summary, we do not accept listings with an original list price that is deceptively dressed to the 9’s.

SKY-HIGH DOESN’T FLY: While it is okay to lead the market a little bit, we are also cautious not to accept significantly overpriced listings. This practice is almost never successful, and it deters from our ability to provide value to all of our sellers.

SELLER’S WINNING TRIFECTA: Our experience has identified three essential aspects that exist in all successful listings. The ‘winning trifecta’ includes…
–Price your home to market. Overpricing is not going to help a home sell for more than it’s worth, and often serves as the beginning of a lengthy time on market before accepted offer.
–Keep it clean from listing day to closing day. The cleanliness of your home is weighing in the subconscious of potential buyers, home inspectors, and appraisers. Help your listing along by keeping it as clean as possible.
–Do the right thing. Accurately detail any defects within your home on day one. This will save you from making repairs after the buyer’s home inspection. Most importantly, it will also save you from legal action after the sale.